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MGM 301: Principles of Marketing : Home

Resources for "Marketing in the News" project.

Welcome!

Below are databases, publications, and other resources available through UB libraries that can be utilized to complete the "Marketing in the News" project. Please reach out to your librarian, Carolyn, for database tutorials, questions, or to schedule a consultation.

Databases

Search by your marketing topic as a keyword to conduct initial research or the company/brand to learn more about their marketing activity.

Publications to Consider

Use the publications below to conduct initial research on your marketing topic and find cases of companies/brands using this technique.

Don't forget to sort/filter by date to ensure your case is from the past 6 months.

News Databases at UB

Questions? Need help?

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Carolyn Klotzbach-Russell
Contact:
422 Lockwood Library, North Campus
(716) 645-9178

Additional Guides

AI Policy Reminder

From your course syllabus:

To maintain academic integrity, you must disclose any AI-generated material you use and properly attribute it, including in-text citations, quotations, and references. You will be responsible for verifying any information obtained through generative AI. The professor will be double checking generative AI programs and will be familiar with what content they develop for each assignment.

If you use a generative AI tool in an assignment, you are required to include the following statement: “The author(s) would like to acknowledge the use of [Generative AI Tool Name], a language model developed by [Generative AI Tool Provider], in the preparation of this assignment. The [Generative AI Tool Name] was used in the following way(s) in this assignment [e.g., brainstorming, grammatical correction, citation, which portion of the assignment].”