Below are databases, publications, and other resources available through UB libraries that can be utilized to complete the "Marketing in the News" project. Please reach out to your librarian, Carolyn, for database tutorials, questions, or to schedule a consultation.
Search by your marketing topic as a keyword to conduct initial research or the company/brand to learn more about their marketing activity.
Use the publications below to conduct initial research on your marketing topic and find cases of companies/brands using this technique.
Don't forget to sort/filter by date to ensure your case is from the past 6 months.
From your course syllabus:
To maintain academic integrity, you must disclose any AI-generated material you use
If you use a generative AI tool in an assignment, you are required to include the