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Global Programs: Business Resources

Last Updated: Feb 3, 2025 7:55 PM

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Top Databases

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Additional Databases

Global statistics and data

Research & Business Cases

The business case provides justification for undertaking a project or program. It evaluates the benefit, cost and risk of alternative options and provides a rationale for the preferred solution.

 

The library can help with a number of elements within the business case, including: market research, SWOT analysis, industry drivers, and more!

Market Research

A full market research guide is available here.

Recommended resources include Business Insights, Entrepreneurial Studies Source and IBISWorld.

For example, try using the keyword search feature in Business Insights to find news and reports on niche markets.

Use a keyword search in Business Insights to find niche market news and reports

SWOT Analysis

Need examples of a SWOT analysis? Log into the Business Source Complete database and search SWOT analysis in the top search box. 

You can also use the Publication Type filter in Business Source Complete to limit your search to SWOT Analysis.

Use the publication type filter to limit to SWOT analysis

Competitors

Use the Top Databases list to research articles and case studies on existing companies. By researching industries in IBISWorld, you can find information on competitors, market share, supply and demand industries, marketing efforts, etc.

Business Models

A business model is a company's plan for making a profit. It identifies the products or services the business will sell, the target market it has identified, and the expenses it anticipates. Business models can be a crucial way for a new company to attract investors and recruit talent. 

It is important to keep in mind that a business model is NOT the same as a business plan. "Your business model is the core concept upon which you build your business plan." (Muehlhausen 25)

Much like with Business Cases, UB Libraries can help researchers with background and industry information for inclusion in the business model. Contact me anytime!

References

Muehlhausen, Jim. Business Models for Dummies, John Wiley & Sons, Incorporated, 2013. ProQuest Ebook Central, https://ebookcentral-proquest-com.gate.lib.buffalo.edu/lib/buffalo/detail.action?docID=1195722.

Articles

Online Resources

Librarian

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Carolyn Klotzbach-Russell
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Contact:
422 Lockwood Library, North Campus
(716) 645-9178

Related Guides

Business Plans