Business & Management: Market Research
Market research is the process of gathering, analyzing and interpreting information about:
- a market
- a product or service to be offered for sale
- the past, present and potential customers for the product or service
This might be research into the characteristics, spending habits, location and needs of your business's target market, digging into the industry as a whole, or even the particular competitors you face. Market research can help you determined the viability of your product/service, understand your target market, provide consumer opinions and inform decisions.
Top UB Only Databases
Articles & News
Public Resources by Topic
All resources listed in this section are freely accessible to the public.
Data & Statistics
Opinions, Polls & Surveys
Social Media & SEO