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Business & Management: Entrepreneurship

Last Updated: Feb 22, 2021 2:25 PM

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Recommended Reading

The Lean Startup cover art

The Lean Startup

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.

Encyclopedia of small business

Encyclopedia of small business

"Provides entrepreneurs with how-to information that they can apply to their own business. Features revised and expanded coverage to reflect the most current small business topics."

The Startup Owner's Manual book cover

The Startup Owner's Manual

The Startup Owner's Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a "new math" for startups: "metrics that matter for fueling growth."

Burn the Business Plan cover art

Burn the Business Plan

Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.

Loonshots cover art

Loonshots

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice.

The B Corp Handbook, Second Edition cover art

The B Corp Handbook, Second Edition

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

Start-Up cover art

Start-Up

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital.

Librarian

Carolyn Klotzbach-Russell's picture
Carolyn Klotzbach-Russell
Contact:
422 Lockwood Library, North Campus
(716) 645-9178

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